You start out in this business with an unfair head start Quite literally on Day 1 your business will have one of the most reviews categorically, multiple awards and years of relevant experience by virtue of the online reputation the founders created. There are no ongoing fees or royalties once you are creating sales revenue. This is a true recession-proof business. Start the business as the only employee and scale to additional staff if you choose. Make 6 figures while working only 40 hours each week. No micromanagement you are truly your own boss.