Wisconsin Business Opportunities

The U.S. Bank Center in Milwaukee is Wisconsin's tallest building.
The U.S. Bank Center in Milwaukee is Wisconsin's tallest building.[1]

A Quick Glance at Wisconsin

Wisconsin, whose nickname is The Badger State, first obtained its statehood in 1848. With a population of 5,742,713 people, Wisconsin is the twentieth most populated state in the United States.

If you are considering starting your new business in Wisconsin, you might want to look into one of Wisconsin's top three most populous cities - Milwaukee, Madison (which is also the state's capital) or Green Bay.

Top Industry

The largest industry in the state of Wisconsin is insurance carriers and related activities.

  • The gross domestic product (GDP), of this industry, is roughly $12.8 billion and accounts for 4.3% of Wisconsin's GDP.
  • Insurance carriers and related activities also employs 2% of Wisconsin's private workforce.

Small Businesses

In the United States, the more than 600,000 plus franchised small busineeses account for 40% of all retail sales and provide jobs for some 8 million people. According to the Small Business Administration (SBA), their standard definition of what constitutes as a small business includes a maximum of 500 employees or operations with and/or up to $7 million in revenue, depending on the industry.

  • There are 1.2 million small businesses, in the state, of Wisconsin.
  • Small businesses in Wisconsin, make up 38% of the state's private workforce.

State and Local Taxes

Listed below are the state and local taxes, for the state of Wisconsin, and how they rank against other states in the U.S.

State Tax Rate Avg. Local Tax Rate Combined Rate Combined Rank* Max Local Tax Rate
5% 0.42% 5.42% 43 1.75%
*Combined Rank is rank from highest to lowest tax percentage

California has the highest state tax rate in the United States at 7.25%, but Lousinana has the highest combined tax rate, overall, at 9.98%. Delaware, Montana, New Hampshire and Oregon share the spot for lowest combined tax rates at 0%.

Additional Information

If you need additional information about how to start a business in Wisconsin, their official state page might be a good place to start. If you are looking to own your own established franchise in Wisconsin, we have collected a comprehensive list of companies that are actively looking to expand in Wisconsin, for you to explore.

City and County Level

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